Conference 2018


November 24 @ Auditorium
About IxDA
IxDA was incorporated in 2005 to address the needs of the then-emergent field of interaction design. In the intervening years, interaction design has grown as a industry and an area of study, at the same time the recognition of its value in the creation of great products has grown.

We were the first community for those interested in the practice of interaction design, and now we are the largest, with over 200 local groups and more than 100,000 individuals globally. We are driven by a passion for design, and a belief that our practice of interaction design can make the world a better place.
Full day conference & networking event for 200+ local design community members on the 24th of November in Lisbon. This event also has a social solidarity goal that reverts in total to Make-A-Wish Portugal.

The event consists of 8 Speakers (30min.) + 2 Discussion Panels.
All talks will be in English.

The #1 Secret to Sell Your UX Projects

10:00 - 10:30

Zarik Ahuir

Digital Creative Director @ Publicis One
Zarik comes from the Digital Marketing and Advertising industry. He has worked with top brands such as Coca-Cola, Heineken, Repsol, Nestlé, FOX Networks Group, Movistar, Nokia or Iberdrola, helping some of them earn millions in profit with outstanding campaigns and strategies, many of them recognized internationally with several effectiveness and creativity awards -including a Grand Prix Cyber Lion-.
In the last two years he’s been the Digital Creative Director at Publicis One group in Lisbon, turning a small team into a reference agency by pitching and winning more than 15 top clients, 12 awards and overcoming most clients KPIs in record time.
He has now founded the Zarik Consulting agency were he helps medium and small companies to scale their business solidly and achieve their goals faster through Digital and Growth Marketing strategies. 

Before Design

10:30 - 11:00

Miguel Franco

Digital Creative Director @ Wygroup
Miguel is the Digital Creative Director at WYgroup, the biggest Portuguese group of digital marketing. Passionate about people and teamwork, he leads a team of 12 digital designers.
After graduating from audiovisuals and journalism techniques, fashion and advertising photography, as well as creative communication, Miguel started his career in advertising at McCann.
In 2012, he moved to Germany and started working at DRIVE, a German advertising agency, as a Digital Art Director and grew to be the Head of Art, leading the creative team.
Nearly 4 years later, he returned to Portugal, having learnt one more foreign language. Using his good mood and easy-going attitude he has built a great relationship with clients, developed strong strategic and emotional bonds towards mutual success. Recently he was also a jury in several creativity competitions, such as Young Lions and CPP Portugal.

It’s not design if you ain´t thinking together.

11:30 - 12:00

Carla Fonseca

Experience Design Director @ Millennium Bcp & EDIT.
Carla has been designing financial solutions for 10 years now and she's in love with her work. For the past two years she has been in charge of defining the Design Strategy of the Digital channels of Millennium bcp Bank and ensuring that they launch solutions that improve the way the users deal with their money.
She is also a teacher in the areas of Design Thinking, user experience, co-creation, ideation, prototyping and visual thinking. During her career she has collaborated with some national and international brands and organizations like TedTalks, EDP, Fundação Champalimaud, Accenture, McKinsey, Beta i, Ignite and Fnac. Typography enthusiast, graphic facilitator, Lindy hopper and totally addicted to stationery. Whatever makes her smile. She is on it.

A toolkit for designers: Navigating a world in flux

12:00 - 12:30

Manasi Agarwal

Interaction Designer @ Google UK
Manasi is an Interaction designer at Google London, currently working on the Android Platform UX team. Prior to Google, she was an Experience designer on the Document cloud and Acrobat team at Adobe. Alongside her full time role, she is also passionate about design education and has taught and mentored students at several design institutes in India. Manasi started her career as a communication designer with an emphasis on the graphic arts and advertising before earning her Masters degree in New Media design from National Institute of Design, India.

"Why are we doing this?" - A case for questioning everything

15:15 - 15:45

Luís Pereira 

Product Lead @ Landing.Jobs
Mind of an old man, heart of a kid. Introvert, curious and highly inconvenient at times. After an exchange semester in India, entered to help in Marketing and later on in Experience. Currently leading the Product team, making the job search of tech professionals a little better every day. Note: I’m open to all your reading suggestions.

Growing UX at OutSystems: 5 to 50 in 5 years

15:45 - 16:15

Gonçalo Veiga

Director of Product Experience @ Outsystems
Gonçalo Veiga is the Director of Product Experience at OutSystems; for the last years he's been focused in developing the User Experience practice, creating several design teams, after a career as an engineer developing all sorts of software.

Designing for the Age of the Machine

16:15 - 16:45

Daniel Nobre

UX/UI Designer & Project Design Lead @ Mclaren
Currently working at McLaren Applied Technologies, Dan has been creating solutions and improving experiences for about 12 years. Recently, he has been tasked with leading the design direction for user interfaces in projects that are spearheading how we use technology like self-driving vehicles, sports analytics, chatbots, health related products and human performance improvement.
He loves to work in highly specialised environments with like minded folk - data scientists, engineers, product development teams and obviously other designers - people who also love crazy tech, experimentation and, hopefully, contributing to a better future.
Working at McLaren, and with other companies in the past like Visa Europe, UK Post Office, SAP, Hudl, OutSystems and Uniplaces, projects have taken him from Portugal to London and USA - always without losing a single bit of his unfettered love for Portuguese food.

Designing Brand Experiences Driven by Data & AI

17:15 - 17:45

Zoha Zoya 

Associate Creative Director / Experience Design @ R/GA London
Zoha Zoya is an Associate Creative Director/ Experience Design at R/GA London. For the last 5 years, Zoha has led creative experience design thinking for multiple global innovative brand services including; Turkcell Telecom services, Pozitif Mobilet, Samsung Mobile Chatbot, Rimowa Luxury Ecommerce site and R/GA London Ventures program 2018.
She has written an article in The Guardian about the progression of financial services in the Middle East.
As part of her role, she has been running workshops and presenting talks with organisations like Hyper Island, Future London Academy and Hardware Pioneers.
Previous to R/GA, she worked on a variety of brands and sectors including; Lloyds Banking, Marks & Spencer Global Offering, Heineken International Products and GHD Ecommerce Platform.


#1 | 12:30 - 13:15
#2 | 17:45 - 18:30

Moderated by Tânia Vieira

UX Specialist @ Premium Minds & EDIT.
Tania has a decade of experience working client side, for startups, agencies and currently in a software house both on products and services on large variety of brands and projects across multiple sectors.
Tania has spent much of her career making sure that user research is a part of the design process wherever she's worked.
More recently she’s been especially interested in looking at how design can influence company culture and ultimately the products and services we deliver.
When not on her daytime mission of making the things more understandable, usable and delightful to use, you will most likely find Tania talking to strangers so feel free to say hi to her.
10:00 Zarik Ahuir Digital Creative Director @ Publicis One
10:30 Miguel Franco Digital Creative Director @ WYgroup
11:30 Carla Fonseca Experience Design Director @ Millennium BCP & EDIT.
12:00 Manasi Agarwal Interaction Designer @ Google UK
12:30 DISCUSSION PANEL #1 Moderated by Tânia Vieira - UX Specialist @ Premium Minds & EDIT.
15:15 Luís Pereira Product Lead @ Landing.Jobs
15:45 Gonçalo Veiga Director of Product Experience @ OutSystems
16:15 Daniel Nobre UX/UI Designer - Project Design Lead @ McLaren
17:15 Zoha Zoya Associate Creative Director/ Experience Design @ R/GA London
17:45 DISCUSSION PANEL #2: Moderated by Tânia Vieira - UX Specialist @ Premium Minds & EDIT


Cool swag from Invision, 360imprimir, Sketch App & Outsystems


Workshops from EDIT. - Disruptive Digital Education


Training Vouchers from EDIT. - Disruptive Digital Education and 360imprimir. Tickets from


Software licences from Sketch App
EDIT.WORK is a education based cowork & community for Entrepreneurs, Startups & Freelancers located in the center of Lisbon, founded by EDIT. - Disruptive Digital Education.
Alameda Dom Afonso Henriques nº 7A
1900-178 Lisboa, Portugal

To guarantee a seat at the event we ask that you donate 5€ to the Make-a-Wish Foundation Portugal.
No other fees are involved. Thanks !